Since the 1970s, real estate agent professionals have used staging as a marketing tool in the United States. Not until the 1990s did this real estate trend become a separate endeavor adopted by professional designers and decorators and real estate agents.
Staging is increasingly viewed by many in a competitive market as a necessary step to take before selling a home. Many home sellers use the services of a professional home stager to help them stage their homes before it goes on the market.
U.S. research states that home staging can reduce a listing’s time on the market by one third to half, and could fetch as much as 10-15% more than an empty home or a home not properly staged.